Where does streetwear come from?
Streetwear is more than just fashion – it’s a culture, an identity, and a lifestyle. What started as functional, everyday clothing has turned into a global phenomenon, bringing together different subcultures and reshaping the fashion industry.
The origins of streetwear
Streetwear traces its roots back to the late 1970s. In New York, hip-hop and graffiti culture created a unique style. Durable, functional clothing from brands like Carhartt and Schott NYC was a staple, paired with sneakers from Adidas, Puma, or Converse. Meanwhile, on the West Coast, a similar movement was emerging, heavily influenced by skaters and surfers. Stüssy played a major role in defining and popularizing the term "streetwear."
The influence of skate and hip-hop culture
In New York, streetwear was shaped by hip-hop and breakdancing, while in California, it was all about skateboarding and surfing. Brands like Vans and Vision Street Wear introduced styles tailored to skaters – comfortable, durable gear designed for tough sessions on the board.
Streetwear goes global
By the 1990s, streetwear had exploded worldwide. Supreme was founded during this era, evolving from an underground label to a global powerhouse. At the same time, hip-hop’s influence skyrocketed. Artists like Tupac and The Notorious B.I.G. made baggy pants, oversized hoodies, and Timberlands a cultural staple. Nike and Adidas recognized the movement’s potential and launched their own streetwear collections.
From subculture to high fashion
By the 2000s, streetwear had moved beyond its underground roots and infiltrated high fashion. Collaborations like Louis Vuitton x Supreme proved that streetwear had made its mark in luxury. Today, it’s no longer just a youth movement – it’s a global influence that transcends generations.
Conclusion: Streetwear is more than a trend
From the streets of New York and L.A. to the world’s biggest fashion houses, streetwear has solidified its place in the industry. It’s constantly evolving, reflecting the values and energy of youth culture. Wearing streetwear means carrying a piece of history.